Is this billboard on Freeman’s Bay’s Drake Tavern:

A. Another really excellent trick by a top Auckland ad agency?

B. First sign of an NCEA-induced apocalypse?

C. Lion Nathan reaching out to the displaced-Wellingtonian market?

D. The handiwork of a devil-may-care graffitti artist who forgot to write ‘drink’ first?

E. Erm, none of the above. Any ideas, team?